Click here for
latest shoots

F Hotel

If you’re a fashion-conscious traveler headed to Dubai, or a resident looking for a fab retreat, then we have got the place for you. Or make that we will have a place for you. Sorry to put a damper to your excitement, people, but it’s still under works.

Fashion TV has just signed a contract with Mohammed Al Habtoor, CEO to the Al Habtoor Group, to create F Hotel— a haven for all creatures fab, fierce, and fashionable.

The concept designs are ready but the detailed designs need more time. “The value of project has not been finalised and is under study,” says Al Habtoor. “We also need to agree with Fashion TV management pertaining to location.”

It is reported that the hotel, to stand at 30 stories in 5-star glory, is intended for industry events which includes but is not limited to: fashion shows, VIP parties, filming, photo shoots, and interviews.

It will also have the world’s largest LED screen on its exterior, scarring the skyline with the latest trends, 24 hours a day, 7 days a week. “Dubai is renowned for its pioneering iconic, mega structures, and we too would like to contribute to Dubai with a unique project,” says Al Habtoor. “Being the pioneer of this new venture is another step forward for us.”

Related Posts

1. Youngest Fashion Blogger

   We wrote earlier about the world of fashion and the internet. Here is another example. A thirteen year old called

2. Have You Seen Dju Dju?

   We profile Dubai’s own style blogger, fashion designer and stylist extraordinaire. Dju Dju, aka Tima Ouzden, speaks to D-journal about

3. Were You on the List?

   Last night was the launch of Dubai’s hottest new night of networking and socialising at Okku, The Monarch Hotel. This

4. A Luxury Vending Machine

   Meet SemiAutomatic, the new vending machine at the Hudson Hotel. Forget peanuts and soft drinks, this vending machine will stock

5. Life in the Fast Lane: Yas Marina Circuit

   Living life in the fast lane is a concept that is really only relevant to the United Arab Emirates. No

6. From NYFW: Victor Henao

   Backstage Confidential Fashion Week Makeup Artist, Victor Henao gives the backstage scoop on hot trends, backstage secrets and beauty on

Share this article