22/10/2011
Out with the Old and in with the New!
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David Yurman FW 11-Joan Smalls & Arizona Muse by Peter Lindbergh1
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Looks like changes in the fashion world can be surprising! Wouldn’t you agree? Well if you don’t, then this article may shock you a little. Take a look at what has recently happened with renowned jeweler, David Yurman’s advertising campaign. It the past the David Yurman brand used a series of stunning models for their campaigns, but more recently they have stuck with loyal verve to super model Kate Moss constantly using her each season. Nevertheless, vanity plays a huge part in our lives and not mention even bigger when fashion is involved. All brands will always tends to go for fresher, younger and sexier blood, which is exactly what happened in the current campaign at David Yurman with models Joan Small and Arizona Muse starring in the advertisements for the company. What happened to Kate? Guess she is old news!
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