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Tod’s present their restoration project of the Coliseum

Pure patronage as The Tod’s Group, presents its’ plan in supporting the restoration of the Coliseum, the renowned symbol of Italian history and culture. This is a project of patronage, which will not have any economic or advertising/commercial return for the company.
Diego Della Valle, President and CEO of the Group, presented the project which will have no economic return for the company, is proud of this initiative that reflects the desire to protect and promote Italian culture, a fundamental resource for companies working in Italy and abroad.

THE ‘’INTERVENTION PLAN’’ FOR THE RESTORATION OF FLAVIAN AMPHITHEATRE
1. the arches will have replaced fornice gate closures;
2. the restoration of the northern and southern prospectus;
3. the restoration of ambulatory;
4. the restoration of the hypogea;
5. the retrofit code compliance and implementation of standard equipment;
6. the creation and repositioning from internal to an external visitor’s service and reception area.

The Tod’s Group is also committed to the creation of a non-profit “Amici del Colosseo” Association, promoting the restoration project and other initiatives, with a social purpose only. This outreach is dedicated mainly towards the youth and elderly in bringing them closer to this monument.

Our hat goes off to such a brand giving back to tradition and extending it’s reach through brand recognition to increase awareness for generations to come in such an iconic landmark.

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